Which of the following is an example of hard data?

Hard data refers to quantitative information that can be measured and statistically analyzed, offering objective insights into a particular subject. Website analytics fit this definition as they provide concrete metrics such as page views, click-through rates, bounce rates, and user demographics. This data is collected automatically and can be tracked over time, allowing for analysis of trends and user behavior on a website.

In contrast, survey responses, focus groups, and exit interviews typically yield qualitative data, which captures opinions, attitudes, and perceptions. While these methods can provide valuable insights, they are subjective and less reliable for making data-driven decisions compared to the numerical data obtained through website analytics.

Therefore, website analytics stands out as the quintessential example of hard data, demonstrating its strength in providing measurable and actionable insights into digital engagement and performance.