What does a goal matrix help to define?

A goal matrix is a tool that helps clarify and align objectives, making it essential for determining what data should be collected in relation to stakeholder objectives. By outlining specific goals alongside corresponding metrics or data points, a goal matrix enables organizations to focus on relevant, actionable information that drives decision-making and supports strategic initiatives. This is particularly important when stakeholders have varied interests and requirements, as it ensures that the data collected directly informs their objectives and the overall success of the project or initiative.

In contrast, the other choices focus on different aspects that do not directly relate to the purpose of a goal matrix. For instance, marketing strategies, communication with customers, and team structures, while all valuable concepts, do not specifically address the role a goal matrix plays in data collection and alignment with stakeholder goals.