Define 'user-generated content'.

User-generated content refers to any form of content, such as text, videos, images, and audio, that is created and shared by individuals or consumers, rather than by brands or organizations. This type of content allows users to express their opinions, experiences, and creativity, making it a powerful tool for engagement and community building.

The significance of user-generated content lies in its authenticity; it often resonates more with audiences because it comes from real people who share their genuine experiences and insights. This form of content can enhance trust and credibility, as potential customers may be more inclined to believe what their peers say rather than traditional advertising messages.

In comparison, content created by marketing teams typically represents a brand's voice and agenda. Well-edited content by professional writers may offer polished narratives but lacks the personal touch found in user-generated submissions. Automated content, which is produced without direct human influence, does not provide the personal engagement that consumer-generated pieces offer. The distinction highlights the value of user involvement in generating content that reflects community views and interests.